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Pranav Jewellers’ ₹100-Crore Scandal: A Shattered Gleam, a Trail of Misery

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The gold and jewelry sector requires enhanced safeguards for consumer security. Individuals looking to invest in gold can consider ETFs, mutual funds, and sovereign bonds as top choices.

In October 2023, Pranav Jewellers, a prominent jewelry retailer based in Trichy, took a shocking turn of events by abruptly closing down seven of its stores located across Tamil Nadu. The closure left a trail of disillusioned customers who had fallen victim to the company’s investment scheme, which was initially introduced on January 28, 2023. The scheme had enticed customers with a seemingly attractive proposition: “Invest Rs 5 lakh and earn 2 percent interest while receiving 106 grams of jewelry within a span of 10 months, all without any loss of labor.”

For months, customers had been drawn to this investment offer, hoping to benefit from both the promised returns and the allure of owning precious jewelry. However, just a fortnight before the redemption period was to begin, panic-stricken investors found themselves in a state of distress. Pranav Jewellers had suddenly stopped responding to their inquiries and concerns, leaving them in a state of uncertainty and apprehension.

To further compound the situation, some customers had also been tempted by another offer from the jeweler, which involved exchanging their old jewelry for an equivalent weight in new pieces. This secondary offer had added an additional layer of intrigue and incentive for those looking to make the most of their investments or precious possessions.

Ultimately, the sudden closure of Pranav Jewellers’ stores and the company’s failure to fulfill its promises had a profound impact on numerous investors, leaving them questioning the fate of their hard-earned money and prized possessions. This incident underscores the importance of transparency, regulatory oversight, and consumer protection in the gold and jewelry industry.

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